Makenzie Kleszcz: Taylor Swift is being called a ‘secret genius’ because of the way she released her new album, Red, and sold over 12 million copies within the first week. Swift released her album as a CD so that everyone had to pay full price to hear her music first. The genius of this is that rather than allowing listeners to hear her album on a streaming website, such as Spotify, where the artist makes little to no money Swift made her fans pay to listen to her music. Her fan base is so huge that she is able to do this. I talked to a student here at ASU about the new Taylor Swift album.
Makenzie Kleszcz: Marisa did you purchase the new Taylor
Swift album? And do you usually purchase full albums when buying music?
Marisa Fradin: Yes I did. No, it depends on the artist, but
I always purchase Taylor’s full album. I don’t even need to listen to it before
buying it.
Makenzie Kleszcz: Why do you think you buy her albums
without even listening to them first?
Marisa Fradin: Because her albums are never a disappointment,
it’s one thing that I don’t mind spending my money on.
Makenzie Kleszcz: So there you have it, Swift’s fans are so
dedicated to her and her music that they are willing to purchase anything she
puts out there. Her music is thought to be relatable and fun, and even the
students at Arizona State are excited about Red.
And, if you can get college students to spend around $15 for music which is so
easy to get for free then you know you’re doing something right.
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